We value the relationship we have with our customers and we are committed to responsible information handling practices. Your privacy on the Internet is important to us. Because we gather certain types of information to process orders, we want you to understand the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather, how we use it, and how to correct or change it. > Collection of Information (Personal Data & Aggregated Data)
We gather two types of information about users:
1. Personal data, provided through voluntary registration.
2. Aggregated data, which tracks users as a whole.
Personal Data We collect personal information such as your contact information (name, e-mail address), billing/shipping information (credit card number, shipping address). Credit card numbers are never stored on our system, nor do we have access to that data through our merchant account. When submitting personal information on an online form, we will identify which fields are required in order to fulfill your request. We request information when you purchase products or services, sign up for a drawing, promotion or survey, contact us with a question or concern or participate in other activities. In addition, when using our Web sites, our servers may collect click-stream information (such as the address (or URL) of the Web site that you came from before visiting our site, which pages you visit on our site, which browser you used to view our site and any search terms you have entered on our site.
Your provision of such additional information is your acknowledgement that you consent to our use of such information to better serve you, our visitor, and others coming to our sites. Except as described below, it is not disclosed to parties in any way that personally identifies you without your prior permission. Aggregated Data Aggregated data, which tracks website user activity as a whole rather than on an individual basis, is gathered through several methods. This tracking data follows website traffic in general, and is not used to identify you personally. Aggregated tracking information helps us to determine which areas of our site users like and don’t like based on traffic to those areas. We do not track what you read, but rather how well each page performs overall. This helps us continue to build a better service for you. We may disclose such aggregated information to third parties such as our vendors.
Do we share the information I’ve provided?
We may need to share personal information with third parties in limited circumstances. For example, we may release personal information to third parties to perform services on our behalf such as; fulfilling our customer’s orders, sending marketing communications on our behalf, delivering packages, servicing products, conducting research or surveys, sending regular mail and e-mail, or processing credit card payments. We do not sell or rent customer information to third parties.
How is information used?
We use the information you provide in order to 1) fulfill requests for products, services or information, 2) provide customer services, 3) administer drawings or promotions, 4) offer new products and services, 5) measure and improve the effectiveness of our Web sites, our marketing efforts, or our services and offers, 6) tailor our online or in-store offerings to your preferences, 7) administer surveys, 8) send marketing communications or 9) other business purposes.
Contests and Drawings
We occasionally offer contests and drawings in which we request certain personal information on a voluntary basis. These contests are conducted in full accordance with United States federal and state laws. The full rules and all information about such contests are clearly posted during the event, including how information gathered will be used.
Children and Privacy
We request that children under 17 do not submit or post any information
to the site without parent’s or guardian’s consent. We will not request
or knowingly collect from a child any information online that can be
traced to the child, such as an e-mail address, name, or information
about the child’s family. Unless a parent or guardian consents to such
use in advance, we will not knowingly use information that a child
provides to us for any marketing, selling or promotional purposes.
Can I update my information or Opt-out?
If your information is currently being used to send you marketing communications, you can opt-out at any time. All marketing e-mail and direct mail communications such sale emails, newsletters or exclusive special offers, have easy-to-follow instructions stating how to stop receiving them.
To opt-out of receiving marketing communications from us:
- Follow directions on a marketing e-mail or direct mail communication from us.
- Call toll free (865) 675-2338
- Send e-mail with subject unsubscribe with your current contact information and what you wish to unsubscribe to to us at:[email protected]
- Send a request with your current contact information
If you send an e-mail or letter request, please be sure to include your full name, address, phone number and e-mail address and indicate specifically what type of marketing communications you wish to stop receiving. This will ensure we identify you correctly in our systems and accurately process your opt-out request. Please note that due to production and mailing timelines, it may take up to 10 business days for e-mails and up to six weeks for direct mail to make the requested change. Until that change takes effect, you may still receive marketing communications from us. Also, please note that you may still receive business-related communications such as order confirmations, product recall information or other administrative communications.